This is an exciting time at NN Group, as we have launched our new and ambitious brand positioning and strategy called ‘supporter of change’, which we are currently finetuning and expanding towards marketing and other areas within NN. With that we are putting more emphasis on the brand to drive our business forward. At NN Group our ambition is to be the industry leader known for customer engagement, our talented people and impact on society. For this NN wants to build strong, relevant relationships and engage with (potential) customers, business partners, relations, intermediaries, employees and job seekers, and society at large resulting in boosting our sales, reputation, and referrals measured via brand consideration and NPS-r.

Wat je gaat doen

In this role of brand content marketer you ensure that our content becomes even better so that our target group becomes more involved with NN. Together with the brand marketing team and colleagues in our businesses, you develop and create brand content and brand activations. Content and (hero) activation campaigns that inform, inspire, and activate our target groups. With your excellent sense of powerful communication, you ensure that we respond well to the needs of our target groups with our content. This role has a primary focus on our Nationale-Nederlanden brand in our Dutch market, but we expect you to interact with brand content experts within our other brands (a.o. OHRA, Movir, Be Frank). You will also be the single point of contact for our 10 insurance international markets when it comes to brand content marketing activities, learnings and sharing best practices for the area that is your primary responsibility: improve financial wellbeing including its societal component.

You will be part of the sub team Brand Engagement. This is one of the teams of the Brand Marketing Unit of NN Group. This team consists of brand content marketing, social media and event marketing at group level. The team has 3 FTE on brand content marketing each focusing on our of our brand themes:

Financial Wellbeing (B2B2C) -> Intermediary and Consumer business content including the link to relevant societal themes such as sustainability, community investment and longevity
Physical Wellbeing (Sport) -> NN Running, including (related) business and societal subjects aimed at physical wellbeing, including the link to relevant societal themes such as sustainability, longevity and people with disabilities
Mental Wellbeing (Culture & Entertainment) -> NN NSJ, museal partnerships, business and societal subjects aimed at mental wellbeing, including the link to relevant societal themes such as sustainability and longevity

In this role you will be designated to the brand content marketing focussed on the financial wellbeing with a link to societal matters such as sustainability, community investment and longevity. Also, you are able to act as a sparring partner and backup for one of your colleagues in the other two areas.

This includes:

As a brand content marketer, you have excellent creative editing skills, and you ensure that our content is sleek, readable and of high quality. You can also place this content yourself in the CMS. Drafting a catchy email, creating a clear landing page, and optimising our content are also part of your tasks. Just like writing a blog that is of course completely SEO proof. You know what information needs target groups have during their customer journey, ensure that the right content reaches the ideal target group at the right time and continues to read, watch, or click it
Besides you are no stranger to developing a brand activation plan and rolling it out: managing internal stakeholders and directing external agencies to create effective brand activation campaigns that contribute to our brand positioning and realize maximum engagement
Writing and coming up with short and longer texts and blogs for different target groups, which are also SEO-proof. For this you also perform keyword research
Optimizing texts, blogs, personalisation, emails, marketing campaigns, landing pages and expressions for social media
Perform CMS work (putting texts online, creating landing pages)
Monitor the readability, accessibility, and search engine optimization of texts and optimising content based on data and proactively identifying opportunities in this area
Develop communication plans for live and digital brand activations and execute them
Work closely together with content marketers and product owners in our commercial businesses
Excellent project management including: briefing and guiding creative / media agencies, coordinating excellent execution and evaluating and optimising results and processes

Wat wij jou bieden

NN invests in an inclusive, inspiring work environment and in skills and competences for the future. We match this with employee benefits that are in line with what is needed today and in the future. This way, we offer our employees the opportunity to get the best out of themselves. We offer you:

Salary between €4.463 and €6.376 depending on your knowledge and experience
13th month and holiday allowance are paid with your monthly salary
27 vacation days for a 5-day working week and one Diversity Day
A modern pension administered by BeFrank
Plenty of training and learning opportunities
NS Business Card 2nd class, which gives you unlimited travel, also privately. Do you prefer to travel with your own transport? Then you can declare the kilometres travelled
Allowances for setting up your home office and for internet use

Wat je meebrengt

You are a seasoned brand content marketing champion. You know how to develop and execute (digital) content from a brand perspective that resonates with our target audience, shakes up the markets, generates income and is award winning, all at the same time. You are experienced in working together with product marketers and brand marketers in international markets. You know how to bring your ideas to the table, but are also open to using good ideas developed by your colleagues in local markets. At NN Group we like to work together, share ideas and speed things up. That is what supporter of change means. Also, having relevant experience with an intermediary environment and/or in the (financial) services industry is a benefit.

In more detail:

Relevant (BA+) education
5 years of experience in the field of expertise (financial, services, intermediary at corporate or agency level)
Solid and trusted advisor in the field of expertise
Experienced in and knowledge of working with a CMS, SEO, Adobe Analytics/Google Analytics & social media publication tools and platforms as well as experienced in A/B testing and data driven optimalisation
Experienced in working together with creative partners, but also capable of designing creative content yourself (visual, editorial)
High learning agility, meaning you can easily adapt and absorb new information in a changing environment combined with an excellent attention to detail, delivered at speed and a strong organisational sensitivity: well-attuned to colleagues, low sensitivity for stress, stable and balanced personality
Ability to inspire and create enthusiasm amongst target audience(s) and ability to lead teams in the delivery of a unified task
Proactive, strong self-starter, pragmatic and team player with solid ability to work independently
Strong project management/coordination experience, a structured way of working, excellent analytical and multitasking skills
An (international) brand, marketing and or communications experience is highly desired

Met wie je werkt

You will be part of NN Group's Brand Marketing unit that consists of sub teams focused on data, research and planning, on brand & marketing communications and on brand engagement. The newly formed Brand Marketing unit of NN Group is (co) responsible for the development and maintenance of uniform and strong brand marketing activities ensuring that our brand has a distinct positioning across all markets. You will proactively advise all 11 (inter)national business units of NN Group and provide recommendations to guide and support strategical, tactical, and operational brand, marketing, and communications decisions.

You will report to the team manager Brand Engagement and advise him/her and our (inter)national in your area of expertise so that they can make informed decisions and guide the organization towards a next level of brand marketing.